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GREAT STORYTELLERS: THE ART OF BUILDING A BRAND
September 13, 2022 @ 1:00 pm - 2:00 pmFree
Sovereign Brands CEO and UF alumnus Brett Berish shares his stories and strategies for creating one of the top liquor brands in the world.
Sovereign Brands has become the wine and spirits industry’s most innovative creator of unique, forward-thinking new brands, including Armand de Brignac (“Ace of Spades”) Champagne, acquired by Jay-Z in 2014, Belaire, the #1 Champagne/premium sparkling in the U.S., and Bumbu Rum, the #1 premium rum globally. UF alumnus Brett Berish will discuss how he built Sovereign’s various brands into some of the most popular in the world.
This event is free. Light refreshments will be served.
Seating is limited so register now to attend.